Animal Cruelty Essay

To bring awareness to my audience about animal cruelty. Introduction: As humanity has grown, there has been an increase in authority and rules and regulations of everyday life. One of these rules is animal cruelty. Animal cruelty simply means cruel unjustified treatment of animals and sometimes pets to unnecessary harm and pain. One principal type of animal cruelty is torture. It is not ethical, moral, or legal but we humans do it.. One of the places we see the most animal cruelty is in the circuses. Animals in circuses are regularly and dangerously exposed to many abuses and diseases. Circuses do not practice what they preach and indulge in animal cruelty on a regular basis, after the training sessions of the circuses, tight collars, whips; beatings and torture are the order of the day for these animals. Elephants are one of the animals that suffer from major diseases in the circuses like tuberculosis and can infect humans with the bacterial disease. Some cases show that the elephants were not cured medically for wounds caused during beatings and other natural causes. Circuses have known to keep a large amount of soil ready, to hide the wounds and the blood on the elephants. Some elephants have also suffered from lameness, arthritis and food abscesses. Elephant deaths in circuses are normally caused due to osteoporosis. Elephants suffer from Osteoporosis simply because they do not have wide spaces to move around. Due to the cruel treatments, it has been proved that circus animals are dying at a higher rate than they are breeding. Circuses teach children that it’s acceptable to abuse and mistreat animals for amusement Another animal cruelty is with dogs, people seem to think that fighting is a dog’s nature. Dogs are not the same as humans, but dogs do feel physical pain. Just because a dog can’t say â€Å"That hurts! † doesn’t mean they don’t feel pain. Dogs also suffer from feelings such as loneliness when left chained. That’s why they howl and bark, to try and get some attention and if they are ignored dogs stops howling, it’s because he’s given up hope. So much cruelty is involved in dogfighting. Dogs are tortured to make them violent. Kittens and puppies are used as bait to teach dogs to kill. Illegal drugs and weapons are usual at dogfights. Fighting dogs usually live on chains their whole lives. Other animal cruelty we see is when they make experiments on animals, like monkeys, mouse, gineapigs etc. Monkeys and others animals do not have identical immune systems as humans, and may not respond to drugs or vaccines in the same way. Animals are often depressed alternatives for humans, and some mixtures that may well cause no harm to an animal, could seriously harm a human being. Also, a drug that is toxic to the animal it is tested on may have no toxicity, and even healing benefits in humans. Pain and suffering still occur, and simply being in captivity can cause great distress to animals, just as it would to a human. We most of the times forget the pain and suffering we are causing to animals, we use them as objects of study, rather than live creatures, and this can mean they are treated as disposable rather than indispensable.

What Is Civil Religion and How Does It Affect Christians

Abstract: What is civil religion and how does it affect Christians? That is the question that this paper will examine. This paper identifies what civil religion is and how it has evolved over the years. In the Literature Review, this paper examines and summarizes the different sources’ opinions and definitions of civil religion. It also discusses how politicians do not actually use the term â€Å"civil religion,† but imply it in their speeches. This paper discusses the themes of civil religion and how various authors predict that this may become a universalized religion. Then it ill discuss all four authors’ different conclusions on civil religion and how they think that civil religion will affect America and religion. The paper concludes by looking into the future and explaining how civil religion does and might affect Christians. Introduction: Robert Bellah defines civil religion as â€Å"the public religious dimension that plays a crucial role in the developm ent of American institutions that is expressed in a set of beliefs, symbols, and rituals†(228). The term â€Å"civil religion† was first coined in the 8th chapter of Jean-Jacques Rousseau’s book The Social Contract (1762).For Rousseau, civil religion was simply a form of social cement, providing the state with sacred authority to help unify itself. Rousseau’s simple outline of the principles of civil religion is: (1) Deity, (2) life to come, (3) the reward of virtue and the punishment of vice, and (4) the exclusion of religious intolerance (252). Rousseau believed that this group of religious beliefs is universal and that the government has a right to sustain it. He also said that individuals’ religious opinions are outside the bounds of the government (252-253). History has made many different references to forms of civil religion, ut the main study done by Robert Bellah and Martin Marty took place in the 1960s and 1970s. They studied civil religio n as a cultural phenomenon in an attempt to identify the principles of civil religion. In the United States, civil religion is commonly referred to as â€Å"Judeo-Christian tradition,† intended to include several monotheisms that are practiced in the United States (Wikipedia). While looking into civil religion, we will see different scholarly arguments and the affect it may have on Christianity.Summaries: In researching civil religion, I found many books and essays that give definitions and iews on civil religion. Robert Bellah is the main voice of this movement and has written many articles on this topic. In the article â€Å"Civil Religion in America† by Robert Bellah, civil religion is defined as â€Å"the public religious dimension that plays a crucial role in the development of American institutions that is expressed in a set of beliefs, symbols, and rituals†(228). Bellah claims that civil religion has its own seriousness and integrity and that it requires the same care in understanding as any other religion does (225). In his article, Bellah tells us where the idea of ivil religion comes from. He claims that the Declaration of Independence has four references to God, and that the founding fathers’ words and acts are what shaped the form and tone of civil religion today (231-232). He continues with the description of civil religion today. Bellah argues that civil religion at its best is a genuine apprehension of universal and transcendent religious reality as seen through the experience of the American people (238).He predicts that American civil religion may become a part of a new civil religion of the world. The difference eing that instead of it being drawn from Biblical traditions, it would be drawn from religious, non-biblical traditions (245). Later Bellah wrote â€Å"American Civil Religion in the 1970s† in response to the criticism he had received from his previous article â€Å"Civil Religion in America. † He begins with claiming the rights to the term â€Å"civil religion†. He claims that although there are many references to â€Å"civil religion† in previous years, he is the one who coined the term (255). There is some disagreement on this claim. Some agree with Bellah, but others argue that Jean-Jacques Rousseau coined the erm in his book The Social Contract. Although Rousseau might have coined the term, Bellah’s and his definitions of civil religion have some differences. While Rouseau saw it as a form of social cement that provided the state with sacred authority to help unify itself, Bellah views it as a public religious element that is vital to the maturation of American institutions. Rousseaus’s definition is simpler, because the year in which he defined civil religion, allowed a simpler definition. Bellah says that the distinction between civil religion and public theology is a major ontribution to the discussion of civil religion (258). Bellah f urther claims that a variety of public theologies is a guarantee to the honesty of civil religion (259). He suggests that American civil religion is a current reality and one that we will probably grapple with in the future (264). Bellah does not think that American civil religion is dying, but it is rather pointing to the fact that some linkage between religion, morality, and politics seems to exist (270). He closes by stating that â€Å"the crisis in the civil religion is deepening even more rapidly than I had expected† (272).In â€Å"Civil Religion and America’s Inclusive Faith,† Barry Hankins seeks to give us a better understanding of what civil religion is, its evolution into what it is today, and its role in politics. Hankins claims that most American presidents â€Å"have integrated religion into their political speeches† and that scholars have labeled this integration â€Å"civil religion. † He defines civil religion as the blending of reli gion and patriotism to the point that it is impossible to separate them from another. Hankins says that this occurs when either politicians discuss eligion or when pastors discuss political or national affairs. He continues with how in a country like the United States, civil religion can potentially fail if it excludes too many people; therefore, it needs to be an inclusive faith. Hankins claims that in the evolution of American civil religion, it has employed five themes consistently: the first theme is the â€Å"chosen nation theme†, second is â€Å"civic millennialism†, third is the theme that there must be â€Å"a form of religious consensus or common thread that binds people together religiously†, fourth theme is a â€Å"fusion of iblical beliefs with a deistic notion of God that is very general†, and fifth is the theme of â€Å"historical authentication. †Hankins continues with the discussion on how different presidents have employed civil re ligion and its themes throughout the years. He ends with the claim that the form of civil religion that best fits the description in his essay is a priestly or pastoral civil religion (Hankins). Hankins and Bellah discuss the different presidents who have mentioned civil religion in passing. Though the presidents may not have used the term â€Å"civil religion,† these writers ssert that it was implied. They use quotes from these presidents for the benefit of their own argument. Those presidents are John F. Kennedy, Dwight D. Eisenhower, Benjamin Franklin, George Washington, Abraham Lincoln, George W. Bush, and Ronald Reagan. Bellah and Hankins claim that because of their attempt to integrate politics and religion, and their vague references to God, these men unconsciously advocated civil religion (Hankins). The interesting thing about Hankins is that he does not limit civil religion to politicians, but rather includes pastors in his discussion as well.Hankins tells us that th e definition of the integration of civil religion is when either politicians mention religion or when pastors mention political or national affairs (Hankins). The Pew Forum panel discussed the topic of â€Å"God Bless America: Reflections on Civil Religion after September 11. † There are seven participants in this discussion panel, who are: Peter Berkowitz, Derek Davis, Amber Khan, Richard John Neuhaus, Clarence Newsome, Manjit Singh, and Melissa Rogers. As the moderator of the panel, Melissa Rogers begins by giving us a brief overview of the term â€Å"civil religion. She says that most people identify the term â€Å"civil religion† with the work of Robert Bellah, who says that civil religion in America is an understanding of the American experience in light of ultimate or universal reality. The panel continues with the different participants’ views and thoughts on civil religion. Civil religion is described as a confused subject, with the confusion starting a t the very term itself and that, for the most part, it is all about meaning. The panel continues on to claim that civil religion becomes extremely broad and very generic in its expression.At the end of the discussion, the panel claimed that with civil religion â€Å"we are making a distinction between discovery of certain political values and systems as distinct from the moral justification (Pew Forum Panel). One may agree with this statement, while others may not. Those who don’t agree may argue that while there needs to be a separation between â€Å"church and state†, there also needs to be a connection. If we did not have a form of connection between the political and religious realm, we would not have the religious freedom that we enjoy today; because if the politicians did not elieve in God, they would not care if we had or did not have religious freedoms. In â€Å"Bellah’s Civil Religion,† Robert Stauffer begins by giving us a summary of Robert Bel lah’s essay â€Å"Civil religion in America†. Then Stauffer proceeds to discuss some of the problems that he sees in Bellah’s work. Stauffer does not cover Bellah’s historical rendition, but rather assumes that American historians will deal with it and leaves the task to them (392). He claims that Bellah’s work is styled in a Durkheimian perspective. Stauffer is also concerned with Bellah’s verdict of our current American condition.He says that Bellah moves too fast from the judgment of corporate hegemony, worry over the cult of success, and the disregard for those who are reduced to penury, to the presumption that America is portrayed by a widespread despair and sense of direction. Stauffer concludes by claiming that Bellah’s evolving opinions about civil religion serve as an inspiration to scholars of religion and society (393). Stauffer also states that while he is grateful to Bellah for his contribution in this area, he is worried that Bellah’s growing stature might prevent us from questioning and criticizing his assumptions, claims, and hopes 394). Literature Review: As civil religion has evolved over the years, there are different trends and themes in its patterns. We read Hankins’ claim that civil religion has employed five themes consistently through the years, and that he is worried that civil religion could potentially fail. He claims that this will happen if American civil religion excludes too many people. Hankins says that civil religion needs to be an all inclusive faith. In Bellah’s first article on this topic, he predicts American civil religion may become a part of a new civil religion of the world. Then a couple of ears later, Bellah wrote another article entitled â€Å"American Civil Religion in the 1970s. † In this article, he suggests that American civil religion is a current reality and one that we will continue to deal with in the future.Then Bellah decides that there is some linkage between religion, morality, and politics that exist and are needed. At this point, Stauffer steps into the scene. He finds irony in the fact that much of the criticism of civil religion, implicitly of Bellah’s work, has centered on the success of maintaining commitment to the social order, the success of utilitarian ulture in the United States, and the divisiveness that comes from the imposing new, holistic systems of belief. Stauffer argues that in a society with revolutionary origins, this problem of civil meaning will be both primary and repetitive. The Pew Forum panel concludes their discussion by stating that civil religion is a confused subject – the confusion starting at the very term itself – and by claiming that it becomes extremely broad and generic in its expression.Hankins claims that civil religion can come in the form of priestly or pastoral religion, because oliticians have used it to soothe and comfort American people in ti mes of distress. Bellah concludes both of his articles by mentioning what he calls the â€Å"third crisis†. The â€Å"third crisis† is the attainment of some kind of viable coherent world order that would ensue from the universalizing of civil religion. Looking towards the future of civil religion, we ask, â€Å"what does civil religion mean for Christians and how does it affect us? † Civil religion acknowledges that there is a God, but does not make any mention to Heaven. With civil religion, we realize that there is a God and that any different beliefs, symbols, and rituals go with each religion. But that is as far as it goes.There is no faith or spiritual things. Faith requires a belief in God and in Heaven. It requires us to put our trust fully in Christ and go beyond the term â€Å"religion† to a relationship with Him. The Bible says in Hebrews 11:6, â€Å"But without faith it is impossible to please him; for he that cometh to God must believe that he is, and that he is a rewarder of them that diligently seek him. † Faith is believing. Civil religion is not believing, but rather is admitting that there is a â€Å"higher power† ver us. While we need a form of civil religion to allow us to mingle with people of different religious beliefs, as Christians we need to be wary of civil religion. We need to be vigilant in our endeavors to not allow civil religion to become the â€Å"main stream† of religious beliefs.If it become the â€Å"main stream†, it will become the unified religion of the world and faith in Christ will be lost. Civil religion is unsustainable because it is trying to be pluralistic. This pluralism seeks to unify all religions (muslim, hindu, catholic, protestant, baptist, mormon, etc) into one, ut this is not possible without the different religions giving up their differences. In giving up these differences in the various religions, we would give up our faith in God, our belief in Heav en, and in everything that distinguishes us from other religions. This would be a negative affect on Christians, because we are to be the â€Å"light of the world† and the â€Å"salt of the earth† as God calls us to be. If we give these up for civil religion, we will no longer be what God has told us to be. Yes, we need to have some religious understandings amongst all religions, but we need to be cautious as Christians to not lose our faith in Christ.Future Directions: In the future, I believe that civil religion is going to begin posing major problems for Christians. As of now, not many Evangelicals have said anything on the topic of civil religion beyond identifying it, but soon they are going to need to. Beliefs and faith are beginning to be pushed out of the picture and the more universal civil religion is stepping in. We can see it happening throughout the country as more laws are being instituted that reduce our religious freedoms. Though the term â€Å"civil r eligion† is not usually used by lawmakers and the government, it is implied and is a danger to Christians.I believe that within a few years, civil religion is going to become the norm and we are going to lose our religious freedoms as a push to a universalized religion is made. I also believe that we are going see more articles on this topic, and that Evangelicals are going to become involved in trying to stop this â€Å"third crisis† in America. Works Cited Bellah, Robert. â€Å"Civil Religion in America. † D? dalus, Journal of the American Academy of Arts and Sciences 96. 1 (1967): 1-21. Print. Berkowitz, Peter, et al. â€Å"God Bless America: Reflections on Civil Religion after September 11. † The Pew Forum .Washington, DC. 6 Feb. 2002. The Pew Forum on Religion & Public Life. Web. 15 Apr. 2012. . â€Å"Civil Religion. † Wikipedia. Wikimedia Foundation, Inc. , n. d. Web. 20 Feb. 2003. . Hankins, Barry. â€Å"Civil Religion and America’s I nclusive Faith. † Liberty Magazine Jan. 2004: n. pag. Liberty Magazine. Web. 15 Apr. 2012. . Rousseau, Jean Jacques. The Social Contract: And, the First and Second Discourses. New Haven: Yale University Press, 2002. Print. Stauffer, Robert E. â€Å"Bellah’s Civil Religion. † Journal for the Scientific Study of Religion 14. 4 (1975): 390-395. JSTOR. Web. 19 Apr. 2012.

Childhood Development Health Assignment Example | Topics and Well Written Essays - 1000 words

Childhood Development Health - Assignment Example After some time, he hears a dog barking. He abandons the toy and runs outside to see what the matter is. The boy comes back to the sitting room. He turns on the TV. He knows the specific buttons on the complicated TV remote. He changes the station to find a cartoon program. He enjoys the program so much. He even knows the actors by name. He tries to predict what is going to happen next. The mother calls the boy from upstairs. He responds â€Å"Yes, mom† and rushes up the stairs at maximum speed. Unfortunately, he trips. This time he injures himself badly. He lets out a loud cry as the mother comes to rescue him. However, seems like the boy is used to such accidents. They go upstairs and take about five minutes. They come down to the sitting room. The boy had changed attires. He admires the new top. The mother just bought it the other day. The boy goes to the mirror. He is so pleased with the new shirt. He thanks his mom for it and kisses her cheek. The boy gets back to the cartoons. After a short time, the doorbell rings. It is the daddy. This time around the boy goes for the door himself. The knob is too high for him, but he struggles until he gets it. Daddy comes in as the boy jumps to daddy’s shoulder. He is so much in love with daddy that daddy calls him â€Å"My brave boy!† He is quick to tell daddy that a visitor has come to do her homework in his study table. Daddy already knew I would be coming. He does not disturb my progress. He simply waves, and I wave back. The boy abandons the mother’s snack and curiously reaches for daddy’s basket to get the new snacks. He finds quite a number but prefers the chocolate first. At three years of age, a child exhibits certain development milestones. As far as physical development is concerned, the child’s movement is an indicator. Three-year-olds walk alone without assistance (Gomez, 2011).  Ã‚  

The Elements of Multidisciplinary Approach Addressing the Needs of Essay

The Elements of Multidisciplinary Approach Addressing the Needs of Female Offenders - Essay Example Reports revealed that most women offenders are mothers, and females who have experienced some form of abuse, with broken homes, big financial problems or unable to sustain stable jobs, addiction to drugs and alcohol, psychological distress, with low self-esteem, with a history of severe emotional and verbal abuse, and a lot more. There is then a need to continuously educate the public in supporting and even intervening to prevent or at least minimize these increasing problems, especially the juvenile. The school, family, and community are avenues where the government and non-government agencies should focus on. As they say in medicine, prevention is better than cure. It does apply to our community as well that before making the multidisciplinary approach in addressing the needs of female offenders, it is quite proper to first identify and treat the causes. It is harder to come up with solutions when females already became offenders and eventually are in jail. Strip-search and â€Å" squat and cough† are only among the procedures undergone by every female offender before entering their prison cells which could be really humiliating and completely no privacy. Then there’s booking, mugshots, fingerprints, medical screening, shower (with no doors) and changing into a jail uniform. After this, the female offender is taken to her cell where the worst things can happen. Many women are abused while in prison and can be subjected to conditions which not only revictimize them but are below international human rights standards which the United States has endorsed (Belknap). This should be then another concern of the government to re-evaluate available treatment programs in correctional institutions and do some program revisions as needed. It is the responsibility of the criminal justice system starting from the police, prosecutors, defense attorneys, and corrections to come up with a multidisciplinary approach exclusively designed for them. Women, as describe d are far more emotional. Emotions make women whole people; without emotions, women would be machines (Booher 17).  

In Praise of the F Word Essay Example | Topics and Well Written Essays - 500 words

In Praise of the F Word - Essay Example The essay "In Praise of the F Word" discusses the issue that the number of students that graduate from high school each year with a diploma that is no good for them continues to rise. This leniency has caused many students to become dependent on the niceness of their teachers. Mary Sherry, as an adult-education teacher for future students such as these, proposes to implement the threat of failure into the lives of the students that are unwilling to work for a passing grade. The last thing that a student wants to do is be held back a grade or not graduate, especially when they know they can do the work. The threat of this dreaded â€Å"F† word is a surefire way of making students work for their passing grades. However, if the students are threatened with the possibility of failure, the chance is increased of them actually taking school seriously and putting it first. Flunking, therefore, stops being a threat and becomes a â€Å"positive teaching tool†. It acts as the boo st that many students need to take their studies more seriously and to stop relying on the goodness of their teachers. It is not in the job description of these teachers to grade based on personality or behavior of their students but to grade based on how well they absorbed the subject matter. Similarly, â€Å"by rewarding mediocrity [teachers] discourage excellence.† Students are being cheated out of an education because teachers want to appear helpful even if it means that the students will end up only being illiterate.

Business Appraisal in Decision Making Essay Example | Topics and Well Written Essays - 3750 words

Business Appraisal in Decision Making - Essay Example This report will focus on advising NENE Limited based on the calculation results from various case scenarios to help the management will inform decision making on project choice and well as costing methods to choose. Projected cash flows represent the forecasted movement of cash within a given project. The higher the cash flow, the more preferable the project is since it lets in more cash (Kousenidis, et al., 2006). Alpha has a cash flow of 105,000 pounds while it is projected that Beta will have a cash flow of 83,000 pounds by the end of the project’s life. Alpha will make a better project for NENE than Beta if implemented. On the basis of payback period, a project that can repay its initial invested amount faster enables the owners to begin collecting profits early (Avery, et al., 2011). Such a project is usually chosen when there is one another one with a longer payback period. Alpha project will repay its initial invested amount within 2.8 years. While Beta project will repay after within 3.1 years. Alpha will repay earlier than Beta, therefore, NENE Limited should choose Alpha project. The criteria for using Accounting Rate of Return is that the higher the rate, the more efficient the project. The rate shows the rate at which the project will give back its returns (Kapler, 2000). A project that gives back its returns at a higher rate is most preferred. Alpha project has an ARR of 29.4% while Beta project has ARR of only 1.6%. It is clear that Alpha will give higher returns faster than Beta. The management should, therefore, choose Alpha project. When using the Net Present Value, it is advisable that the project with a positive NPV be accepted (Feinstein & Lander, 2002). NPV shows the forecasted present value of the project by the time of its completion (Shrieves & Wachowicz, 2001). A positive NPV, therefore, shows that the project will achieve a profit. A project with a higher NPV is more preferred since it increases the shareholders’ income. Alpha project has an ARR of 29.4% while Beta project has ARR of only 1.6%.  

Knowledge Economy in The UK Essay Example | Topics and Well Written Essays - 2250 words

Knowledge Economy in The UK - Essay Example Knowledge as a 'product' has acquired many management executives to research it in a broad spectrum where its governance has become a major concern in building international strategy, innovation and performance. Knowledge as a 'tool' examines the outcomes of knowledge processes, and what we mean by knowledge economy is to make the best out of this 'tool'. Knowledge economy is a product of strategical organisational fields that possess the capability to fulfill human capital inputs by increasing number of technologies (Brusoni et al, 2001). At an institutional level knowledge economy defines various levels to which regional or organisational policies are shaped in context with economic regimes. With knowledge comes innovation and a knowledge-enabled organisational environment adopts and implements knowledge strategies and develops knowledge culture in order to sustain competitiveness in the long term. However, the extent to which a knowledge economy is possible depends upon the organisation's primary levels of knowledge and innovation it can sustain (Hyde & Mitchell, 2000). Under the heading of knowledge economy lies increasing competitive pressures which are the outcomes of deregulation and internalisation. Governing knowledge under strategic management has bee... of knowledge not limited in a specific cultural context, but entails cross-cultural origins where integrating effects within and between organisations are managed. Gratton et al (1999) suggests that various research measures on a knowledge economy are dependent upon the influences that are acquired through appropriate use of knowledge with expertise that brings credibility to the HR department (Gratton et al, 1999: 13). Strategic HRM Perspective of the Organisation The SHRM focuses on four main perspectives that question existence of the organisation for resource allocation, in-house limitations governed through market relations, internal organisation and labor markets and competitive advantage (Foss, 2005: 24-25). Though performance management (PM) initiates knowledge management (KM) by controlling and aligning the most competent individuals to deploy other workforce in the interests of organisations, but it follows some views to regulate performance. Firstly, it closely monitors employee performance and competencies to specify behaviors, skills and knowledge for employees. Then there are monitoring outputs that allows employers to decentralise control and finally there are high-velocity environments to assess employees contribution in various components of the PM system like goal setting, evaluation, training and development etc (Gratton et al, 1999: 61). The resource based perspective of SHRM is to visualise the capabilities of organisation in the light of a bundle of tangible and intangible resources required to sustain in the market competition. It is the management that analyses the accumulated stock of knowledge, skills and abilities that the organisation possess in terms of human resource (Mabey et al, 1998: 76). Since KM varies according to spatial

Developing Leadership Essay Example | Topics and Well Written Essays - 1500 words - 1

Developing Leadership - Essay Example The main purpose of doing a self assessment is, according to Self Assessment Ways of Learning (n.d.), is for an individual to "self-assess how (he or she) learns so that adjustments in the teaching approach may be made(and) There are a number of theories of learning styles." In order to increase my learning and the ability to gain knowledge and to know what the best approaches will work for me, I must do a self assessment. There are many theories of learning and it best to know which ones I am more compatible and open to. Psychometric instruments, which are used to measure psychological things, include tests and questionnaires that measure personality, verbal reasoning, numerical reasoning, managerial judgment, motivation, the ability to work on (your) own, and the ability to work with others, etc. were used. The psychometric instrument used for this essay was a self-report questionnaire where the candidate responded to a series of statements - with no right or wrong answers - and the completed questionnaire gave insight to various areas of the individual's personality and reasoning. (Exciting Future, Author Unknown, n.d.) I was born on February 10, 1975, and the languages that I fluently speak include English, Urdu and Pushto. My work history includes employment as Manager in Cost Cutter Super Market Whitby Road Slough and worked in Agriculture Research. My skills, previous research work, education, and experience can be found in the portfolio which is enclosed with this essay. My education, research skills, and computer knowledge is evident and consistent with the feedback and performance appraisals (which are included in the portfolio of evidence that is enclosed with this writing) that were provided by one of my professors and previous employers. With the "ability to concentrate for long periods of time", as stated by a professor, I was able to succeed academically, became highly skilled in research, and acquire excellent computer and IT skills. I possess a very serious and practical approach to higher studies as this is my passion. There is always room for more learning and growing, I truly believe. As stated earlier, this detailed critical examination of self uses a "Competing Values Management Practices Survey", a psychometric instrument which was used for self assessment at one of the universities I attended. This survey is a form of the Myer Briggs instrument. The Developing Leadership 3 instructions of the assessment were "Listed below are some statements that describe managerial practices. Indicate how often you engage in the behaviors, using the scale below to respond to each statement. Please place a number from 1 to 7, Almost never 1 2 3 4 5 6 7 Almost always, in the space beside each question. The areas or roles in which I scored very high included: The Monitor, The Coordinator, The Mentor, and The Facilitator. The areas/roles that I scored "medium" included: The Producer and The Director. Finally, the areas that I scored lower included: The Innovator and The Broker. The

Martin Luther King Jr Essay Example | Topics and Well Written Essays - 1500 words

Martin Luther King Jr - Essay Example Martin is the kind of man who was admired by many people for the help he offered to humanity. He made several travels around the world to meet various political and religious leaders for advice. In his travels also, he preached to the people against violent practices and educated them on their civil rights so that the freedom for humanity could be reborn. In this essay therefore we shall focus on everything that pertains to Martin Luther King Jnr in line with leadership, as he made use of all the possible means to ensure that humanity got saved from all kinds of mistreatment as well as poverty. Martin Luther Jnr was born in Georgia in 1929, in a religious family; being that the father was a pastor. Due to the racism that had taken root in Montgomery and the inspiration drawn from a theologian, who all his time was dedicated towards defending racial equality, Martin Luther Jnr decided to join him so he could fight against such ills of the society. He always was a person who could not simply relax in the face of ill practices, he always assumed an obligation of ensuring change got effected soon. Just after being elected president of the Montgomery Improvement Association, he realized it was time he swung into action against racism, by taking advantage of the position he had acquired. It was, therefore, in 1995 when in a Montgomery bus witnessed a situation where Rosa Parks was asked to surrender her seat for a white passenger, whom they regarded special as compared to Rosa. She refused to honor their orders, and this had her arrested. A bus boycott was then organized by Mart in Luther Jnr together with other activists, which went on for a year and some days; threatening the downtown business owned by people as well as the straining of the economy of the public transit system. At this time, the qualities of great leadership in Martin Luther had begun to show. He is not afraid of what

Personal Intellectual Development Essay Example | Topics and Well Written Essays - 750 words

Personal Intellectual Development - Essay Example His standards are ever high, and his expectations have zero tolerance for excuses. His firm stance on quality in every aspect of life has always served as a driving force in my intellectual development. From how he monitored my initial stages of academic development to how he came up with a period that would guard my personal studies, I just established a firm foundation that would bear intellectual fruits. His firsthand involvement at home came with assistance in dealing with homework, research and other forms of personal studies. Nothing works magic as a dad who has time for his children. Every night was a thorough review of work covered during the day. A timely response to my requests would have me a step ahead of my peers. He would work hard at daytime to meet my every kind of needs, meet financial requirements to keep me in one of the best schools in our state. Attending our activities day came with a through inquiry of what I was doing at school. My performance came with reward s from him, motivation, encouragement, and sometimes a slap on my whole face. Sometimes I think about all these with my head down and put on a big smile seeing the man he made me. Having had me in the school environment presented an open opportunity to find reads that would transform my academic approach. While dad was pulling strings at home, Alain de Botton’s The Consolation of Philosophy was a source of inspiration for school. This read provided wisdom basics that have always been a pillar to lean on. Botton’s assumes a tone of consolation as he helps the readers figure solutions to their everyday problems. I borrowed a great deal from Botton’s perspectives as he cites the likes of Socrates and Epicurus philosophy (Botton). Botton taught me that as much as life has challenges, what matters is an attitude that helps you sort through the problem.

The interest of the reader Throughout Essay Example for Free

The interest of the reader Throughout Essay In the story the Adventure of the Speckled Band a girl dies mysteriously. No one knows how she died, and her sister, fearing for her own life, goes to see Sherlock Holmes. She tells him all about the mysterious death of her sister and he goes to her home, with his assistant Dr Watson, to investigate. They stay in the room that the girl was in when she died and discover that theres an air-vent that runs from the stepfathers bedroom to the girls bedroom. The bed is bolted to the floor so it cant be moved away from the wall and theres a bell-pull by the bed that isnt connected, its fake. In the end they discover that the stepfather wasnt happy about the girl getting married because he didnt want her husband to get her money so he killed her using an Indian Swamp Adder the Speckled Band. As the sister of the dead girl was getting married, the stepfather moved her into her sisters bedroom, next to his, and tried to kill her before she married. The relationship between the stepfather and the two women was not the best of father-daughter relationships. They hated him and he didnt exactly like them because theyd inherit his money when he died. The mystery was solved and his plan backfired, the snake bit him and killed him instantly, before he had a chance to kill the daughter. Conan Doyle keeps the reader in suspense throughout the story. He does this by giving the reader clues, which dont make sense when theyre first given, and lead you down the wrong path completely. These are called red herrings, something that make you think one thing when its actually something completely different. In the end all the clues Conan Doyle has given make sense. The story keeps the reader in suspense because its a mystery story. As its to do with a murder, that makes the story more exciting and makes you want to read on and find out what actually happens at the end and what conclusion Sherlock Holmes comes to at the end and whether or not its correct. I thought this story was a bit boring, as it was 19th century. Back then it would probably have been thought to be a very good story, but I prefer more up-to-date stories. I didnt find it that bad or that good. Im glad it wasnt too long because I would probably have got very fed up of it if it had gone on and on and on. It gave you all the facts and information you needed and didnt go on and on about one thing for too long. It was kept short and sweet. In that way I thought it was ok. In the story the stepfather is a doctor and worked over in India but got sent back to England because of his violent temper, as he struck a person for something that wasnt their fault. The doctor had animals imported from countries hed worked in, e. g. ) India. He kept a cheetah, an orangutan, which everyone knew about in the village, and an Indian swamp adder, (the speckled band), which no one except the doctor, knew about. In the story the doctor rents out some of the land he owns to some gypsies. At first when people hear about the mysterious death at the manor, some think that it was the cheetah or the orangutan that had killed Julia, and some think the speckled band was a bandanna that the gypsies wore and that it was one of them that had murdered her. Others didnt know what to think. After some investigating, Sherlock Holmes solved the mystery, with the help of his assistant, Dr Watson, and the story had a happy ending. Helen, Julias sister got married and the doctor, her stepfather, got killed by the swamp adder he was going to use to kill Helen like he did Julia.

Religion and Animal Rights Essay Example for Free

Religion and Animal Rights Essay Speciesism – Discrimination in favour of one species, usually the human species, over another, especially in the exploitation or mistreatment of animals by humans. Sentient – Able to feel pain; conscious through the senses. Shallow ecology preserving the environment to the extent that it benefits human beings. (This is an anthropocentric view of ecology – human centred). Deep ecology Giving all life respect and value – caring for all of nature, not just the aspects of nature which benefit human beings. Dominionism Judeo-Christian idea that human beings have a special place in the natural world; they are given the power to rule over it (as overseers) in behalf of its creator, God. Stewardship – Judeo-Christian idea that human beings have a special responsibility for the natural world (and indeed all other areas of responsibility such as other people, their money and possessions) acting as caretakers on God’s behalf. Autonomy – Free will, able to self-govern. Deontological – Duty led approach. Emphasis on the act itself in determining moral righteousness. Inaugurated eschatology The kingdom of God was started/established in the agapeistic life, death and resurrection of Jesus Christ, and continues in the life of the church, but will be fulfilled after bodily death in heaven. Realised eschatology The kingdom of God is here and now on earth, through agape and the life of the church. Futuristic Eschatology: The Kingdom of God will come in the future – after bodily death, resurrection (bodily or spiritual) in heaven. Vivisection – Experimenting on animals. Instrumentalist approach – A pragmatic (practical) approach that says an action should be taken in order to achieve an active solution to a problem. Mutate – Change, transform (e.g. as part of the process of evolution). Immutability – Unable to change (e.g. from species to species). Commodification – To turn into and treat as a commodity – an article suitable for trading/buying and selling. Scholars Aristotle – Identified the hierarchy of being placing human beings above animals. Augustine – Human beings are superior to animals as human beings are rational, being made in the image and likeness of God, Genesis 1:26. Aquinas – Influenced by Aritotle – â€Å"animals†¦Ã¢â‚¬ ¦by divine providence are intended for man’s use in the natural order.†. Charles Darwin – Theory of evolution – ‘Origin of Species’, 1859. The process of natural selection, challenged the Bible, and in particular the Genesis creation story which claims that human beings are created in the image of God, Genesis 1:26. Albert Schweitzer – A pioneer of animal rights with his ‘reverence for life’ ethic. For Schweitzer ‘all life is sacred’, sentient or non-sentient, animal or vegetable. A deep ecologist. St Francis of Assisi – Often referred to as, ‘The Patron Saint of animals’. God has created the world and so the created order reflects God’s goodness and purpose of design and order, animals are a particularly important aspect of that created order. Peter Singer – If a being has interests then they are morally important and should have rights; sentient, self-conscious beings have interests. What matters is not what species a being belongs to, but to what extent a being is a person – fulfils Personhood criteria. Jeremy Bentham Believed that unnecessary suffering was morally wrong, irrespective of the species. KEY TEACHINGS FROM CHRISTIANITY AND AWARENESS OF HOW RELIGIOUS LEADERS AND OTHER FAITH MEMBERS HAVE INTERPRETED THESE TEACHINGS AND APPLIED THEM TO LIFE IN SOCIETY TODAY. Religious beliefs about the status of animals. SCHOLARS * Aristotle (4 BC – a foundation and influence for later Christian thought) -everything had a telos, an end purpose. The end purpose of nature (and animals) according to Aristotle, is human fulfilment Hierarchy of Being, Anthropocentric (human centred), Speciesist approach. * Augustine (4th to 5th century AD). Human beings are superior to animals as human beings are rational, being made in the image and likeness of God, Genesis 1:26. , â€Å"To refrain from the killing of animals and the destroying of plants is the height of superstition.† (Augustine). Hierarchy of Being. Speciesism. * Thomas Aquinas (13th century AD). Influenced by Aristotle’s ideas there is no sin in using a thing for the purpose, telos, which it is intended. There is no possibility of sinning against non-human animals or against the natural world which exist for the use and good of humanity. Hierarchy of Being. Anthropocentric. Speciesist. * St Francis of Assisi (12th to 13th century). Francis of Assisi thought that the natural world, and in particular animal life, was an expression of the creative will of God and was worthy of respect. Patron Saint of animals, emphasised the importance of sentient beings as part of God’s creation. Humanity should behave as responsible stewards to care and look after all of God’s created creatures. Shallow ecology preserving the natural world, including animals to the extent that human beings benefit. (This is an anthropocentric view of ecology – human centred) where human beings have a caretaker role over nature. * Albert Schwietzer (20th century). Albert Schweitzer was a Christian who pioneered animal rights with his ‘reverence for life’ ethic. He was astonished at the indifference that human beings show to fellow creatures on the planet. Schweitzer was a ‘deep ecologist’ who believed that all life was sacred – sentient or non-se ntient; human, animal, plant. BIBLICAL TEACHINGS * Human Beings created perfect, imago dei (St. Augustine). Genesis 1:27. * Genesis 1:28 – Dominionism (to rule over, use, control) â€Å"Then God saidHave dominion over the fish of the sea and the birds of the air and over every living creature that moves on the ground.† This was the traditional position of the church towards animals as identified by Peter Singer. * Genesis 2:15 – Stewardship (to look after and care for on God’s behalf) â€Å"The LORD God took the man and put him in the Garden of Eden to work it and take care of it.† More recently this is the role taken by the church, replacing dominionism with responsible stewardship. * Genesis 2 – creation story has focus on creation of man and woman (Adam and Eve). Human beings have a soul (animals do not) â€Å"The Lord God formed man from the dust of the ground and breathed (ruach) into his nostrils the breath of life and man became a living being† (Genesis 2:7) * Human beings, but not animals have free will, autonomous, with the opportunity of choosing a love relationship with God. â€Å"Love God, love your neighbour.† (Jesus, Mark 12:30/31). With autonomy comes responsibility, stewardship (see church teachings below). * â€Å"A righteous man cares for the needs of his animals, but the kindest acts of the wicked are cruel.† Proverbs 12:10. * â€Å"The wolf will live with the lamb† Isaiah. An O.T. eschatological vision of harmony between all sentient life. * â€Å"Are not five sparrows sold for two pennies? Yet not one of them is forgotten by God.† Luke 12:6. CHURCH TEACHINGS Roman Catholic Catechism (1994) †¢ God willed creation as a gift addressed to humankind. †¢ Animals, like plants and inanimate beings, are by nature destined for the common good of past, present and future humanity. Anthropocentric, arises out of the shallow ecology approach to the natural world that is the usual the way for Christianity to deal with this area of ethics/moral issues. †¢ Animals do not have rights but humans do have duties towards animals. Roman Catholic Papal Encyclicals Centesimus Annus and Solicitudo Rei Socialis (Pope John Paul II) †¢ Human beings are stewards of God’s creation, not masters of it. †¢ Animals are part of God’s creation and must not be abused. †¢ The Church opposes cruelty / exploitation of animals. †¢The earth and all life on it is a gift from God given to us to share and develop, not to dominate and exploit. Church of England documents: Our Responsibility for the Living Environment (GS 718) and Animal Welfare (GS 341) †¢ Animals have been created by God and deserve respect. †¢ The value of animal life is secondary to human beings. †¢ Humans have a common heritage with, and have an obligation to animals. †¢ Humans are the most efficient predators and therefore must exercise responsible stewardship. †¢ Medical / scientific testing within reasonable limits is acceptable as it promotes the common good of humanity. Quaker Peace Testimony * show a loving consideration of all the creatures, maintain the beauty and variety of the world and show reverence for life. * Quakers have long supported vegetarianism. * Quakers oppose animal experimentation for weapons. * They also oppose the use of animals for the testing of cosmetics. * Most Quakers oppose the fur trade. * Quakers do support the use of animal testing for medical research. The extent to which animals are different from humans and their relative value. Humans are animals. * Charles Darwin 1859 â€Å"Origin of the Species† * Evolution, Natural Selection, Survival of the Fittest. Humans have evolved to become the dominant/controlling species. * â€Å"With all these exalted powers humanity still bears in its bodily frame the indelible stamp of his lowly origin.† (Charles Darwin) * Darwin challenged the idea of a designer God, and the anthropocentric view of the world. â€Å"Humanity in their arrogance think themselves a great work, worthy the (inter)position of a God. More humble, and I believe true, to consider them created from animals.† (Charles Darwin). * Many religious believers accept evolutionary theory as a way of explaining the origins of life on this planet, but still see that God’s power was behind the very start-theistic evolution (God the Uncaused Cause brought everything else into existence – based on Thomas Aquinas’s cosmological argument). How can an anthropocentric approach be upheld if humans ar e descended from animals – all are of equal worth and value – deep ecology. Hierarchy of species. * See above. God created animals for a purpose to be of value and support to human beings. Human intelligence versus animal instinct. * Rationality, intelligence and autonomy set humans apart from animals. * Capacity for sophisticated methods of communication is a human skill. * Creativity (music, literature, art) and complex/sophisticated (developing/utilising science and technology) societies for a good and worthwhile quality of life rather than for instinctive survival are hallmarks of human existence. * Most humans protect the weak and vulnerable arguably for altruistic motivations rather than for survival of the species. * Humans can choose to behave morally. * Humans are spiritual beings. However, just because the status of animals is lower than humans many argue for care and respect. * Stewardship. Deep ecology. Animal Rights.   * â€Å"The question is not can they reason, can they talk, but can they suffer.† Jeremy Bentham (19th century). * Peter Singer thinks that if a being has interests then these things should be satisfied, other things being equal. What matters is not what species a being belongs, but to what extent a being fulfils the criteria of personhood:- rational, sentient (experience pleasure / pain), self-conscious, can establish relationships and can communicate. Religious views on animal rights and the means of protecting those rights. See scholars, biblical and church teachings above. * Rev Humphrey Primatt (19th century) argued all life was made by God and any sentient creature has the right not to have pain inflicted upon it including animal suffering. â€Å"Pain is pain whether inflicted on man or beast† (Primatt). The work of Humphrey Primatt led to the foundation of the RSPCA in 1824. * Organisations such as WWF and RSPCA campaign for animal rights so that they may live according to their own nature and not be harmed, exploited or abused, maintaining a dignified existence. * Such pressure groups oppose factory farming (a method of raising animals intensively for maximum economic gain and to produce food at a lower cost for consumers, resulting in the commodification of animals), animal experimentation (vivisection) and using animals for entertainment;, although opinions vary on all these issues. * Controversy exists about vivisection and the extent of justifiable protest on animals’ behalf – SPEAK campaign sought to end the building of ne w animal labs for scientific experimentation on animals at Oxford University, often using intimidation and direct action which was judged by the law courts to be illegal. â€Å"If possessing a higher intelligence does not entitle one human to use another for his own ends how can it entitle humans to exploit non-humans for the same purpose?† Professor Peter Singer VERSUS â€Å"You can’t go to a doctor without having treatment that has been tested on animals – you can’t pick and choose.† Professor Colin Blakemore, Oxford University. * International Animal Rights Day = December 10th annually. * British law protects animals form cruelty and neglect which are criminal offences. * Revd Professor Andrew Linzey – Department of Theology at Oxford university = world’s first academic post in Ethics, Theology and Animal Welfare. Rejects an instrumentalist view of animals as ‘speciesist’; privileging one species, human beings, giving them a unique moral status. For Linzey, animals are part of God’s creation, and have God-given rights, or ‘theos-rights’, and thus have moral status. Religious responses to the preservation of species from extinction. * Genesis 1:12 – Species were created immutable (fixed and unchanging). Dominionism means human beings have used species and their environment for the good of humanity which has inevitably led to extinction of some. However, stewardship imposes a duty of care implying preservation and conservation of God’s sacred, creation for future generations upholding biodiversity. * Evolution teaches that species naturally change, mutate, and die out as part of the process of survival of the fittest and natural selection. Some religious people accept evolutionary theory theistic evolution (God the Uncaused Cause brought everything else into existence – based on Thomas Aquinas’s cosmological argument). * Breeding programmes in zoos have helped to save species from extinction. * Ohito Declaration 1995 – sustaining environmental life is a religious responsibility.

Psychological Distress Experienced by Medical Students

Psychological Distress Experienced by Medical Students INTRODUCTION The psychological distress of medical students is more commonly associated with stress, anxiety and depression [1]. It is a fact that tertiary medical education is highly stressful due to factors that include academic pressures, obstacles to their goal achievement, environmental changes, life challenges such as transition from school to university and the change in role from student to knowledgeable physician [2,3]. Even though there were studies suggested that some stress in medical school training involve stress, this stressful environment can exert a negative effect on the psychological and physical well-being of the undergraduates [5,6]. The stress can be defined as â€Å"a state of mental or emotional strain or suspense† and also as â€Å"a number of normal reactions of the body (mental, emotional, and physiological) designed for self-preservation† [7]. Stress is also defined as not just a stimulus or a response but rather, it is a process by which we perceive and cope with environmental threats and challenges [8]. On the other hand, anxiety can be defined as â€Å"an emotion characterized by feelings of tension, worried thoughts and physical changes. People with anxiety disorders usually have recurring intrusive thoughts or concerns. They may avoid certain situations out of worry. They may also experience physical symptoms such as sweating, trembling, dizziness or rapid heartbeat† [4]. While depression is more than just sadness. People with depression may experience a lack of interest and pleasure in daily activities, significant weight loss or gain, insomnia or excessive sleeping, lack of ener gy, inability to concentrate, feelings of worthlessness or excessive guilt and recurrent thoughts of death or suicide [4]. However, for the sake of simplicity, these three most common condition psychological issues are coined into one term that is ‘stress’ as all of them are closely related [9]. Several studies have revealed that the incidence of stress among medical profession are increasing day by day and medical students have been found to experience higher level of depression and anxiety compared to the general population and to their same age group individuals [10,11,12]. The top ten main stressors found by Yusuf et al. at Universiti Sains Malaysia (USM) based on scores given by the medical students were all related to academic matters while Wolf et al. listed examination, class-work and financial responsibilities as their main stressor [13,14]. Therefore, it is critical for medical educators to understand the prevalence and causes of student distress, potential adverse personal and professional consequences, and institutional factors that can influence student’s health. It is suggested that an intervention programs could be implemented to reduce the stress levels [14]. OBJECTIVES The review was carried out to address the following questions: What is the prevalence of psychological distress experienced by medical students’? What are the socio demographical factors associated with psychological distress experienced by medical students’? METHODOLOGY 10 keyword were chosen to do the search for this project. Keywords – Malaysia, Medical students, stress, psychological distress, anxiety, depression, emotional disorder, mental health, undergraduates and trainee Literature review was carried out using the following electronic databases: PUBMED, Medline, Science Direct, Up-to-Date and Google scholar databases for articles on medical student’s distress in Malaysia. It was a systemic review of the literatures carried out from October 2014 to February 2015. Inclusion and Exclusion criteria All articles that published data related to stress or psychological distress/health of Malaysian medical students and written in English were eligible for inclusion in this study. The latest articles published since January 2014 was included. From the search, 20 full text articles were retrieved based on the relevance in relation to the topic. In addition, the reference list of the articles retrieved were also checked to find similar articles. RESULT Instrument used There are variety of tools used to assess psychological distress. The tools used will be selected based on elements to be assess. The most common one used for assessment of stress in Malaysian based study is General Health Questionnaire (GHQ) using 12 items or 28 items. The questionnaire was developed by Goldberg in 1978 which measures two important elements. The first one is the inability to carry out normal functions and the appearance of distress. The second is to assess the well-being in a person [15]. Other tools for used includes Social Phobia Inventory (SPIN), Beck’s Depression Inventory (BDI) and Depression Anxiety and Stress Scale (DASS). Medical Student Stressor Questionnaire (MSSQ) was used to identify sources of stress or stressor [16]. Prevalence of psychological distress The overall prevalence rate of psychological distress among medical student in Malaysia are range from 14.3% to 56% [17,18]. The highest prevalence rate of 56% was obtained from Salina et al. where they did a survey on 101 medical students in University Malaya (UM). Based on SPIN scores, they conclude that 56% of the medical student who scored 19 or above have higher probability of having social anxiety disorder [18]. While the lowest prevalence of psychological distress with rate of 14.3% was documented by Yusoff et al. from the study among a cohort of University Sains Malaysia (USM) medical students where two cohorts of first year (2008/2009 and 2009/2010 intake) were compared. Cohort 1 was selected based on academic merit while cohort 2 was selected based on academic merit, psychometric assessment and interview performance. Based on GHQ scores, the results indicate that cohort 1 (prevalence rate of 26.3%) experienced more psychological distress compared to cohort 2 (prevalence rat e of 14.3%) indicating that stratification of student selection by using multimodal criteria might better identify medical students with good psychological health [17]. A study on psychological distress by using DASS scores was done by Nikmat et al. among 110 preclinical medical students of University Teknologi Mara (UiTM). The results were classified into mild, moderate, severe and extremely severe. It was further divided into two group which were ‘clinical’ for severe and extremely severe and ‘sub-clinical’ for mild and moderate. Out of 110 students, 5.5% of students had clinical depression, 24.5% clinical anxiety and 7.3% had clinical stress. Other remaining students experienced sub-clinical depression, anxiety and stress with prevalence of 36.4%, 35.5% and 30.0% respectively [21]. Yusoff et al. documented prevalence of depressive symptoms rate by using BDI scale among final year medical students stood at 21.7% [22]. Socio demographic variables Study years Stress among different years of students was studied by Sherina et al, Zaid et al and Yusoff et al. Cumulatively, They found that the stress prevalence for different years of study were varied. According to Sherina et al. based on the study in 2003, there was high prevalence of stress among 1st (48.6%) and 4th (41.4%) year medical students in comparison to students of second, third and final years. The most acceptable explanation was that 1st year student have to adjust to a new environment of medical educations. While the year 4 students whom just in their early days of clinical setting need to adjust their way with hospital setting and undergo clinical examinations which were totally different from pre-clinical years [23]. In addition to that, a study done by Zaid et al. in 2007 seems to support the findings of Sherina et al. with their results of having high prevalence of emotional disorder for the 1st (50%), but rather different for 5th (62.7%) year medical students. The extremel y high score documented by the final year students (5th year) was probably due to high expectations for them to become a competent doctors and to acquire good academic results, whereas the high score for the 1st year students might be because of the effect of stiff competition they faced to enter the medical schools and also due to process of adjustment to the medical education setting [24]. In contrary to that, in 2010 Yusoff et al. found lower stress prevalence in both 1st (26.3%) and final year (21.9%) students. Even other years of study also showed lower stress prevalence with 36.5% for 2nd year, 31.4% for 3rd year and 35.3% for 4th year medical students in comparison to result documented by Sherina et al. and Zaid et al. The probable reason was that 1st year students were at the beginning of their course, full of euphoria and still not yet face difficult subjects which make them less stressful. On the other hand, 5th year students possibly developed skills to manage their studi es and able to cope with stress. According to Yusoff et al. adaptation periods to the new phases of studies and impact of transition could be the reason of high prevalence in 2nd year and 4th year students [14]. Ethnics Although there was no documented significant association between ethnic and psychological distress, Johari et al and Sherina et al. managed to publish the prevalence of psychological distress between the 4 major ethnics in Malaysia. Sherina et al mention that Chinese and other ethnics had prevalence rate of 42.0% and 18.8% respectively, which was lower compared to Indian whom had the highest prevalence (48.1%) followed by the Malays (42.9%) according to Johari et al [23,25]. Gender To date, only few articles were found to study relationship of stress between male and female [14,18,23,24]. As expected, all studies indicate that female students have higher stress level compared to male, although only one; Yusoff et al. was able to achieve significant relationship statistically [20]. Financial problem There are two studies which was conducted inter universities (public universities) by Yusoff et al. and Johari et al. in 2009 and 2011 that highlighted the significant relation between psychological distress and financial difficulties [25,26]. While Radman et al. also obtained similar result in their investigation among private inter universities [27]. Apparently, Zaid et al. whom did similar research in one private medical school did not found any relation between financial issues and psychological distress [24]. Relationship problem Rather surprising fact found by Zaid et al. (2007) which stated that relationship problems with parent, siblings, friends and lecturers were not associated with psychological distress [24]. However, earlier research in 2003 by Sherina et al. did mention that there were significant stress level among medical students having relationship problems, and this fact was supported by Johari et al. in 2009 [23,25]. Apart from that, other types of relationship which can be consider a special relationship (marital and romantic relationship) might help to reduce stress level. As mentioned by Zaid et al. the students whom did not involve in special relationship were found having significantly more stress (51.7%) than (37%) in those who involved [24]. In addition, married students were proved by Johari et al. to be in significantly less stressed compare to single status [25]. Other factors Yusuf et al. in his study involving inter universities medical students, has found that there was a significant relationship between different universities and psychological distress. Perhaps different kind of modules, examination, environment, clinical structures do play a role [26]. While poor general health and younger also identified as significant factors for psychological distress [25,26]. Other factors such as types of school, number of siblings, religion and co-curriculum did not contribute to stress among medical student [14,18] REFERENCES N. Bayram and N. Bilgel, â€Å"The prevalence and socio-demo-graphic correlations of depression, anxiety and stress among a group of university students,† Social Psychiatry and Psychiatric Epidemiology, vol. 43, no. 8, pp. 667–672, 2008. M. S. Sherina, L. Rampal, and N. Kaneson, â€Å"Psychological stress among undergraduate medical students,† Medical Journal of Malaysia, vol. 59, no. 2, pp. 207–211, 2004. Habeeb KA. Prevalence of stressors among female medical students Taibah.University. J Taibah Univ Med Sci, 5, 110-119. 2010 Kazdin A. Encyclopedia of psychology. Washington, D.C.: American Psychological Association; 2000. Linn BS, Zeppa R. Stress in Junior Medical Students:Relationship to Personality and Performance. J Med Education. 59(1):7–12.1984 Mosley TH Jr., Perrin SG, Neral SM, Dubbert PM, Grothues CA, Pinto BM. Stress, coping and well-being among third year medical students. Acad. Med. 69:765–7.1994 PRINCETON UNIVERSITY (2001). Word Net Dictionary. USA. Myers DG. Stress and Health. In: Exploring Psychology. 6th edition. New York: Worth Publishers. p. 402. 2005 Ko SM, Kua EH, Fones CSL. Stress and the Undergraduates. Singapore MedJ 40(10): 627-30. 1999 Dyrbye LN, Thomas MR, Shanafelt TD. Systematic review of depression anxiety, and other indicators of psychological distress among U.S. and Canadian medical students. Acad Med, 81, 354-373. 2006 Saipanish R. Stress among medical students in a Thai medical school. Med Teach, 25, 502-506. 2003 M. Dahlin, N. Joneborg, and B. Runeson, â€Å"Stress and depression among medical students: a cross-sectional study,† Medical Education, vol. 39, no. 6, pp. 594–604, 2005. Wolf TM, Faucett JM, Randall HM, Balson PM. Graduating medical students ratings of stresses, pleasures, and coping strategies. J Med Educ, 63, 636-642. 1998 Yusoff MSB, Abdul Rahim AF, Yaacob MJ. Prevalence and sources of stress among Universiti Sains Malaysia medical students. Malaysian J Med Sci. 2010;17(1):30–37. Goldberg D. Manual of the general health questionnaire. NFER Publishing Company.1978 Yusoff MSB, Rahim AFA, Yaacob MJ. The Development and Validity of the Medical Student Stressor Questionnaire (MSSQ). ASEAN J Psychiatry, 11. 2010 Yusoff MSB, Rahim AFA, Baba AA, Ismail SB, Esa AR. A study on psychological distress of two batches of first-year medical students underwent different selection admission processes. Malays J Med Sci. 2012 Salina M, Ng CG, Gill JS, Chin JM, Chin CJ, Yap WF.Social anxiety problem among medical students in Universiti Malaya Medical Center (UMMC): a cross-sectional study. Malaysian J Psychiatry. 2008 Ko SM, Kua EH, Fones CSL. Stress and The Undergraduate, Singapore Med J. 1999; 40:627–630. Yusoff MSB, Saiful M, Ahmad Fuad AR, Yaacob MJ. The prevalence of final year medical students with depressive symptoms and its contributing factors. International Medical Journal, 2011; 18, 305-309. Nikmat AW, Mariam M, Ainsah O, Salmi R. Psychological well-being, stress and coping style among pre-clinical medical students. Research management in state, University Teknologi Mara. 2010 Yusoff MSB, Saiful M, Ahmad Fuad AR, Yaacob MJ. The prevalence of final year medical students with depressive symptoms and its contributing factors. International Medical Journal, 2011; 18, 305-309. Sherina MS, Rampal L, Kaneson N. Prevalence of emotional disorders among medical students in a Malaysian university. Asia Pac Fam Med, 2003; 2, 213-217. Zaid ZA, Chan SC, Ho JJ. Emotional disorders among medical students in a Malaysian private medical school. Singapore Med J, 2007; 48, 895-899. Johari AB, Hassim IN. Stress and coping strategies among medical students international university of Malaysia, Malaysia University of Sabah and University Kuala Lumpur Royal College of Medicine Perak. J Community Health, 2009; 15, 106-115. Yusoff MSB et al. A study on stress, stressors and coping strategies among medical students. Int J Students Res, 2011; 1, 45-50.

Fire! :: essays research papers

I remember the night all too well. It was an August evening and my parents left my younger brother Steve and I home alone as the rest of my family went to one of my younger sister, April’s, softball games. They left the two of us together thinking that they could trust us since I was the ‘older brother’ and that I’m going to be a senior in high school. I guess that eventually proved to be quite the mistake.   Ã‚  Ã‚  Ã‚  Ã‚  As I recall it, Steve and I became bored after watching a few minutes of television. Our cable was disconnected the week earlier, and so the only channels we received weren’t too exciting for teenage boys. Out of desperation, Steve begged me to find something for us to do. I decided that since it was still pretty nice outside, we could go out and create a little fun of our own. And that is exactly what happened†¦ We grabbed the barbeque lighter and began circling our house and driveway looking for flammable objects. Since I was the one in charge, of course I was a little nervous, but I knew, or at least I hoped I knew, that Steve had an idea of what he was doing.   Ã‚  Ã‚  Ã‚  Ã‚  Paper, leaves, and an occasional cat got pretty monotonous, so I told Steve that we should just head back into the house. Now please take note that Steven thrives on attention, and albeit he’s not the brightest crayon in the box, he loves to have people around to laugh and joke with as he attempts his insane adventures. So he suggested that we move onto bigger and better things, promising me that it would be well worth my time. I got a bit curious as to what he had planned, so I went along just for kicks. Besides, how bad could it really be?   Ã‚  Ã‚  Ã‚  Ã‚  Pleased that I was joining him, Steve grabbed a can of bug spray that was lying on our back deck. He also asked me to run into the garage and grab as many aerosol cans as I could find. All that I could gather was a can of Lysol, Raid and a half-empty can of wasp-repellent. I wasn’t exactly feeling too good about this, but Steve assured me that because of scouts, he was a professional pyromaniac. I was as curious as ever by now, and so I was concentrating on his every move.

Thomas Jefferson :: History Historical Jefferson Essays

Thomas Jefferson â€Å"Thomas Jefferson still survives,† John Adams’ last words most definitely stand true, even today. Thomas Jefferson was a well-educated man with a wealthy and proper British-American upbringing. An excellent education was the beginning step to all the wonderful things Jefferson would do for our country. After college, he became a lawyer, and soon a member of the House of Burgesses. An intelligent writer and thinker, Jefferson, along with four others, was chosen to write the Declaration of Independence. Filled with Thomas Jefferson’s great ideas, the Declaration of Independence greatly influenced the Constitution.   Ã‚  Ã‚  Ã‚  Ã‚  After the Declaration of Independence was written, a fire sparked in the hearts of the Americans who had suffered from the King of England’s oppressive governing. A course of action had finally been taken against the King. New ideas spread regarding â€Å"life, liberty, and the pursuit of happiness.† The young nation’s hope of freedom was now becoming more of a reality than a dream.   Ã‚  Ã‚  Ã‚  Ã‚  In the years following, a Constitutional Convention was held in order to â€Å"form a more perfect union.† Models for the constitution consisted of forms of government such as the Magna Carta, which limited power of the king or government figure, and the Declaration of Independence. Ideas taken from the Declaration and Thomas Jefferson included points such as â€Å"We hold these truths to be self evident: that all men are created equal; that they are endowed by their Creator with certain inalienable rights, among these are life†¦Ã¢â‚¬ . By mentioning the truths that are self evident, Jefferson lets the colonists know that they do indeed have rights. The Declaration was used as a model for the Constitution, through its focus on equal rights, to remind us that all men are created equal, and should be treated with the basic respect human beings deserves, along with the right to choose our destiny.   Ã‚  Ã‚  Ã‚  Ã‚  Today, we know America as a nation of peace and refuge from the other tyrannous governments of the world. Once, our nation, as American colonies, experienced these same tyrannous behaviors from the distant King of England. Thomas Jefferson doesn’t hold back when mentioning the King’s unjust actions. As stated in the Declaration of Independence, †¦to a jurisdiction foreign to our constitution and unacknowledged by our laws , giving his assent to their acts of pretended legislation for quartering large bodies of armed troops among us, for protecting them by a mock trial for punishment†¦for cutting

PCI Compliance Essay -- PCI DSS Credit Card Fraud Security

What is PCI Compliance? PCI Compliance is maintaining adherence to the PCI DSS standard that was developed by major credit card companies as a â€Å"guideline to help prevent credit card fraud† ("PCI DSS"). Credit card fraud has taken the spotlight in the past several years due to the massive growth of e-commerce and online transaction processing. With the proliferation of e-businesses, it has become easier than ever to commit fraud over the internet. Major credit card issuers such as MasterCard, Visa, American Express, Discover, and JCB International joined together to create a standard known as PCI DSS or Payment Card Industry Data Security Standard. In order to process credit card payments merchants and vendors are required to be compliant with the standard based on the Merchant Level of the organization. This standard was created in response to a dramatic rise in credit card data breaches at many high-profile organizations. This standard defines a set of twelve requirements for compliance. In order to validate a company is in compliance with the PCI Data Security Standard, large organizations are audited by external auditors that are PCI Qualified Security Assessors (QSAs). Smaller companies that process less than 80,000 transactions per year are allowed to perform a self-assessment questionnaire, which determines if the merchant is within compliance. Who owns the PCI Data Security Standard? In June of 2005, these five major credit card issues came together and founded the PCI Security Council. The main purpose of the PCI Security Council was to create, own, and manage the PCI Data Security Standard for credit card data. However, the PCI Security Council is not a policing organization and does not enforce PCI... ...g merchant account is PCI DSS compliant? Is sensitive information being stored? How safe is your data? Works Cited "An Introduction to PCI Compliance." PCIComplianceGuide.org. 2008. PCI Compliance Guide.org. 17 Apr 2008 . McCarthy, Caroline. "T.J. Maxx parent company sued in credit card hack probe." CNET News. 21 Mar 2007. CNETNews.com. 17 Apr 2008 . "PCI DSS." Wikipedia. 5 Apr 2008. Wikipedia. 5 Apr 2008 . Vijayan, Jaikumar. "Minnesota becomes first state to make core PCI requirement a law." ComputerWorld.org. 23 May 2007. Computer World.org. 4 Apr 2008 .

Ethnographic Study: Bikram Yoga

This ethnographic study of the history, rent state and proposed health benefits as understood to be alternative health care of Buckram yoga will consider bibliographic research and will include a first-hand account as well as Informal interviews. Buckram Chuddar was born in Calcutta, India in 1946. He started to learn yoga poses and theory as young as three years old. At the age of five Chuddar began to work with Guru Vishnu Gosh who happened to teach children next door to Shuddery home. It was Gosh who encouraged him to compete In the National India Yoga Championship.Chuddar went on to win the championship three institutive years starting at age eleven, making him the youngest champion. At the age of twenty, however, Shuddery knee was crushed by an eighty pound weight dropped by his weight lifting spotter, Western medicine told him that he would be crippled for the duration of his life. Chuddar was reluctant to accept this reality and decided to better the condition of his knee with yoga under the supervision of Gosh. It is claimed that he was able to walk and was fully recovered from this life- altering Injury in Just six to eight months (Slicked, 2003).This miraculous recovery as Coauthor's Inspiration to dedicate his life to the practice and spread of yoga. Gosh taught Chuddar a more traditional Hath yoga â€Å"picking specific saunas [or postures] for specific ailments,† (Slicked, 2003). From these teachings, Chuddar chose twenty-six poses meant to be completed twice over, punctuated by a savanna, or corpse pose which acts like a rest period, along with two breathing exercises to be completed in the span of ninety minutes. Each pose is designed to work certain areas of the body such as the spine, knees, digestion system and immune system.This sequence is also designed to be performed in a humid room heated to 105 to 108 degrees Fahrenheit; this Is meant to mimic Indians climate, facilitate a deeper range of motion for the yogi and help prevent injur y (Slicked, 2003). Chuddar made a name for himself in Japan prior to bringing his brand of yoga to the United States but the first American Buckram yoga studio was established in California In 1973 after trading yoga treatment for a green card into the country with President Richard Nixon (Gala, 2009).While ;yoga In America was Initially popularized amongst the elites and has been associated with movie stars and intellectuals since 1 OFF blood pressure and lengthened one's life span that practice became fashionable amongst the general public,† (Gala, 2009). Since then, yoga in general has moved from being more or less a past time to being part of a fitness, health and wellness program amongst many types of people.Those practicing western medicine often see yoga as a benefit in the sense that it is a cardiovascular activity, it is considered relaxing by most and will burn calories that might not have been burned otherwise in patients ho might be overweight and reliant on medica tions. Whether or not yoga can live up to its vast health claims in Western medicine standards has yet to be determined. Even still, Buckram yoga's popularity through celebrity status or otherwise has made it a billion dollar industry with Chuddar himself collecting 2. 6 million dollars in 2003 from teacher training alone (Gala, 2009).Shuddery extensive unabashed wealth and endorsement of competitiveness in what is typically considered to be a spiritual pursuit has brought about a certain amount of controversy but has not dampened he interest in the yoga itself. People everywhere continue to believe in its abilities to heal, ward off ailments and keep the body trim and healthy. When I walk into my Buckram yoga studio in Phoenix I am immediately greeted by a cheerful woman dressed in yoga clothes passing out class schedules to those who just finished a class from behind a desk.I sign my name and remove my shoes at the door. The main room includes a large refrigerator should you want to purchase a water bottle, racks of mats and towels that can be borrowed and large, luxurious ouches where people sit to await the next class. The locker room around the corner is equipped with an open shelving unit to place your personal belongings, a shower, a restroom and separate sink unit with a large mirror, towels, decorative soaps, etc. All around, this facility is very well maintained and seems to go out of its way to provide comforts and niceties to its patrons.The locker room provides a place for friends to talk to one another but most stifle conversation in the main room. In the locker room I ask my fellow Buckram followers why they chose to incorporate Buckram yoga into their lives. A woman who appeared to be in mid-thirties explained: â€Å"l read that this yoga is the best out there because the heat helps you push out all your toxins, you know, because you sweat so much. I also read that you burn Just a ton of calories which is good because I don't have all the time in the world to spend at the gym. Another, who appeared to be in her twenties and in good physical shape, told her story: â€Å"I was always really active and played mostly soccer but I tore my CAL a couple years ago and I can't do all the things I used o. A friend of mine, kind of a granola girl, brought me here and I have been coming ever since! I always feel like I had a really good workout but I don't feel like I'm stressing any part of my body too much. † In asking a woman who let me know that she was sixty-five why she considered Buckram yoga to be a benefit to her she said: â€Å"My doctor suggested I try to be more physically active but I'm not the girl I used to be†¦ ‘m not able to do much really and I'm unwilling to subject myself to water aerobics. He [the doctor] is concerned about my blood pressure and my stiffening mints. When he told me about Buckram yoga I about died right there imagining doing something like this in that kind of heat! But I gave it a go, of course I have to bring in a stool to help me balance and I don't do every pose, but I think it's helping. I feel a different take on Buckram yoga from the physical payoffs: â€Å"I'm a new mom and my maternity leave ended a few weeks ago. Vive been practicing yoga for years but I like Buckram the best right now.There's no top 40 music playing in the background, everyone who is here wants to be here for Just this- not to be seen wearing a cute roust outfit and it's Just all about you for an hour and a half. You stare at yourself in the mirror and you hear the instructor but really you Just hear your own breathing. I feel more centered when I leave here. † When I enter the classroom I am immediately overwhelmed by the humidity. Being from Phoenix, Arizona I am no stranger to heat but in this classroom the air is thick and Just bordering on difficult to breathe for me.The lights are low and there are already students lying on their back in savanna position. No one sp eaks in the room as it assumed to be a peaceful place f meditation. Class begins when the instructor turns the lights on and introduces herself. The instructor makes a point of asking if there is anyone in the room new to Buckram yoga, congratulates them for coming and reminds them to stay in the room, lie on their mats if need be and to have fun. We go through all twenty-six poses, including the breathing exercises, with her dispensing instruction as we ease into each new movement.She also reminds us all to focus on our gaze in the mirror and that our bodies our stronger than our minds are at times so getting through class will quire determination on our parts. For safety reasons students are allowed to drink water as they please but it is discouraged to drink outside of the designated times and while the class in the midst of a pose. However, once the class is finished you can observe the majority of people gulping water hurriedly before getting into the final savanna which conclu des the sequence and allows time for personal meditation.While I lay in silence I find myself agreeing with the major points my interviewees offered: Buckram yoga is a tough but gentle workout for people of all levels and remotes a sense of personal well-being and calm that very few workouts I have tried do. This, however, was Buckram Shuddery aim all along. He believes that if you practice this yoga to the best of your abilities you will â€Å"live a better, healthier and more peaceful life,† (Chuddar, 2010).For Chuddar, physical health and mental peace must coincide for one cannot exist without the other. Martin Marty discusses the importance of recognizing that spirituality and physical health are indeed intertwined in his essay Religion and Healing: The Four Expectations. This essay souses more so on faith in the religious sense but for many yoga offers a very spiritual connection to a force that has the power to heal, bring calm and bring like- minded people together to form a sense of community.Marty reminds us that â€Å"in a typical half year of American publishing†¦ Hundreds of†¦ New Age titles on health and well-being appeared†¦ Imaging, breathing, meditation, herbalist, and hypnosis are but a few of the many technique for being in tune with the infinite,† (Marty, 2005). It can be safely assumed that yoga could be added to that list in which ways people reach out spiritually. Harold Koenig writes in Afterward: A Physician's Reflections that we need be focused on healing the â€Å"whole human person,† (Koenig, 2005).

Brita Products Company Essay

1.To what do you contri nonwithstandinge Britas succeeder?The conquest of Brita in the USA foodstuff is due on the iodine generate to attributes of the core product and on the early(a) hand to factors related to the food market environment and successful marketing.Attributes of the core productThe hurler itself had the pursuance benefits it reduced chlorine and odors, it made peeing to savvy let on, it was extracting heavy metals from the piddle and the water supply was not depositing salts/sediment when boiled.Market environmentIniti completelyy, in that location was no major concern to the consumers close to reaching the tap water. However, the sensitivity that people showed around some wellness problems and/or accidents that move up during the decade of 1990, aided by probatory publicity of these health problems, assisted Brita to considerably increase rat aw argonness to the consumers and execute a operative market.Moreover a lot of people perceived B rita sieve as a present for their friends. prospering marketingBrita cumulus was a technologic ally locomote product made from a come up known German producer of industrial and consumer water filt proportionalityn products, characteristics which made it attractive to Clorox who had solid marketing experience and distribution conduct in the US. Clorox, which obtained the license from Brita GmbH to cross off up a subsidiary in USA, knows very well the specific market as it was a major manufacturer and marketer of home products with $3.9 billion dollars of sales in 1998.Clorox provided the support for Brita capital for 4 eld, the desire know how and leadership, as expressed by the insistence and personal involvement of Mr. Couric.moreover, Brita was the starting time very successful dodging of water filter, which created the home water shade labor.In the distribution atomic number 18a, Brita USA has achieved dominant speckle in roughly of the outlets and department st ores in the market covering all volt possible channels of distribution (Department stores, plenitude merchandisers, Grocery stores, Club stores, Drug stores). some other important divisor that contributed to Britas success is the distinct pricing policy set according to the POS outlet. This means that the conjunction could indulge its consumers according to different needs and habits.Last, but probably the most successful finish was the great taste placement notion that helped Brita to market the heaps with a clear promotion and advertising dodging get aheading its sales, as on that point was no other competitor with such(prenominal) a loaded image.2.What are Cloroxs marketing assets going forward? atomic number 50 you comment on their positioning choices? merchandise assetsThe Clorox comp either for the first four historic period faced factual problems to launch the pitcher in the market. After the four years the comp some(prenominal) managed to create a strong i mage and build strong stain equity. These assets of the Britas pitcher are revealed by dint of the following factsFirst of all Brita society is a strong brand bring up in the market of water nuance system. This functions as an asset to support and boost the sales of Britas pitcher (or any other water purge system), as there is high degree of brand awareness.Also, by the year 1999 Clorox had created with the Brita pitcher a signifi rumpt home water purification industry worth of $350 million at retail and was holding roughly 70% of revenue share or near $250 million, being a market leader.Furthermore there is a strong client base who get out buy naked as a jaybird filters for the next years (80% of the buyers who fork up act the pitcher were still using it a year later and they were re-buying extra filters of around 2.5 pieces per year). Furthermore, from the Lifetime Value of a client (LVC) analysis shown in the next heading (No 3), it is obvious that filters contribut e meaningfully to the positiveness of this product.All these details above are showing to us that the Brita company has significant assets (brand equity, loyalty, awareness, being a market leader, having a strong guest base of people who buy filters) for going forward with any clear strategy.Positioning choicesAt the beginning Brita company positioned the pitcher as a purification system providing water of unique taste. They positioned most on this benefit for 3 reasonsa) Surveys showed that taste means health, b) whole bottled water industry had been built without reference to health and c) Brita nurtured to develop an unbeatable position (be at the top of the mountain) which would not be possible by positioning on how much of some impureness is removed.We believe that Clorox made an important decision for the promotion and advertising campaign under(a) the idea of taste (great gustatory sensation water, clear, fresh, wonderful) because it was likewise unchanging with the attributes of the core product (water indeed tasted better after filtration with a Brita pitcher).Brita stuck on one USP and promoting as taste as one central benefit avoiding a humbled or doubtful positioning strategy which would lose the attention of the consumers.The choice that Brita did not forge was focusing on health. Filters lessen health hazards by low choice tap water (even if not all dangers are eliminated). The publicity given to health problems due to water could easily deal out to strengthen Britas position. Health is PURs choice for positioning their tap attach system, which is not quite a frontal attack, since they would attempt to occupy a different position in the mind of the consumers.3.What is the animation cling to of a guest with a pitcher? How does it equation with that of a node with a faucet mounted system? Does theirbogo promotion make sense?harmonize to Gupta and Lehmann, Lifetime Value Of a client (LVOC) isLVOC = m r/(1+i-r), where m= brim, i=cost of capital and r= holding rate.Since cost of capital is not mentioned in the show window instruction, we assumed a value of0% for simplification purposesand a scenario with3% which can be considered closer to real valuesA system with cost of capital 0Under this scenario, with r=0.8 (80% yearly retention rate) and i=0, the ratio r/(1+i-r) is equal to 4. From the case aim (p.18) the gross allowance for the pitcher is 7,36, plot of land gross margin for the filters is 2,05.1a. The spirit value of a customer with a pitcher system is the followingLVOCpitcher system= LVOC from pitcher + LVOC from filters== margin from pitcher + 4*margin of filters*2,5 filters/y==7.36+4*2.05*2.5=$27.86So, we can take care that Brita is going to win $27.86 from one customer for the lifetime period of a customer with a pitcher.2a. At this point we evidence the lifetime value of a customer with a mounted faucet in two different models(i)Best scenario pricing at $40 and retention at 80% ( ali ke(p) as for pitchers)(ii)Worst scenario pricing at $35 and retention rate of 80% personify as mentioned in the case study is taken as $15.We have also assumed that Brita impart keep on filters for faucet-mounted the same margin as in filters for pitchers.i.(40-15)=25+4*2.05*3=$49.8*LVOCfaucet=ii.(35-15)=20+1*2.05*3=$26.15*The worst scenario of the faucet production for Brita is that it is going to consume $26.15 from the lifetime value period of one consumer and the take up scenario reveals that Brita is going to observe $49.8 for the same period.If we compare the worst scenario of (2aii) with 1a we see that the two amounts are close but pitcher systems have high LVOC ( LVOCfaucet is $26.15 while current LVOCpitcher is $27.9) and in case of (2ai) there will by chance be significantly higher cyberspace by the faucet ($49.8) in compare with the pitcher system ($27.9).Using the lifetime values of the pitcher and faucet filter, we can settle that if Brita is going to enter the market of faucet filters, it will receive higher margins of profits by 78% if all goes well, while even in a bad scenario it would lose 6,5% of its margin.A hypothesis with cost of capital of 3%1b.Similarly, the case when cost of capital is considered to be 3% and all other things unchanged, then our calculations will beLVOCpitcher= 7.36+3.45*2.05*2.5=$25.04a.(40-15)=25+3.5*2.05*3=$46.52**2b.LVOCfaucet=b.(35-15)=20+0.94*2.05*3=$25.78**.As we can conclude from the above calculations the profit Brita is going to receive according to LVOC of pitcher and LVOC of faucet are close to those of the 1st hypothesis. In the beaver scenario there can be significant profit from the faucet. In the worst case, the faucet remains (even marginally) higher since the higher bell of the faucet brings most of the benefit of the LVOC in the beginning (when the system is sold).An important element in the calculations above was the hypothesis that filters will be priced to provide the same margin of $2. 05.BOGOThe amount of money Brita is going to receive it is based to the following hypothesis safekeeping rate would be the same as for the pitcher.The consumers will use the second filter as the first, replacing filters at the same rate.There was no cannibalization of the market.COGS per pitcher is shown to be $7,8 at p.18 of the case study cost of capital is also taken at 0% for simplicity reasons.LVOCbogo= 4*2.05*2.5-7.80=$12.7Brita hopes to receive an extra amount of money of about $12.7 from the jag is going to give it as a present.If the conditions / hypothesis presented above are true, then the BOGO promotion did indeed make sense.BibliographyKOTLER R. KELLER K, MARKETING MANAGEMENT 11TH EDITION, prentice HALL 2005